Foto: Lance Reis · Pexels License
Modern Prep
- Kategorie
- Aesthetics
- Gender
- unisex
- Typ
- aesthetic
Ivy League dressing reworked through fresh proportions, brighter palettes and better fabrics. It has been running for over a year and is now being treated as a commercial proposition rather than a mood, with a long-established prep label setting out an ambitious growth plan under a new creative director. Its most visible expression is sporting: pleated skirts, varsity knits and blazers around the tennis calendar. The clothes are traditional; the cut and colour are not.
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Hypebae
Tommy Hilfiger Took Over the Plaza Hotel With Modern Americana„Reinterpreting Ivy League classics through fresh proportions, vivid palettes and luxe fabrics, the collection breathed new life into traditional preppy dressing."
Coveteur
Kaia Gerber Served A Look At The US Open—And You Can, Too„For the past year or so, we've all been leaning into the preppy aesthetic more than ever—and the US Open is an event that encourages it. Last year, Sailor Brinkley Cook embraced prep wholeheartedly in a black pleated mini skirt, V-neck varsity sweater, knee-high varsity socks, and a black blazer."
GQ UK
Can a 125-year-old prep institution become a £75 million menswear giant?„Can a 125-year-old prep institution become a £75 million menswear giant? Led by creative director Jack Carlson, J. Press has an ambitious plan to bring its old school Ivy style to the masses."
